Cement manufacturer CEMEX Philippines partnered with flip-flop designer and manufacturer Havaianas to aid in generating proceeds for Operation Smile Philippines Foundation, a non-stock, non-profit organization that provides free reconstructive surgeries to children born with facial deformities.
Through “Sale for a Smile,” CEMEX sold discounted Havaianas flip-flops for three days to its employees and their families, dealers, and customers. Proceeds went directly to the cause. “Sale for a Smile” is an initiative by the Operation Smile Foundation for its 30th Anniversary, and is directed towards corporations.
“CEMEX is one of our partners (in this project). They were one of the companies that were willing to help us out,” said Anne Gonzalez, managing director for Havaianas Philippines. “They gave us the space to set up (and sell), so we were there for at least three days. More than that, they also helped a lot to get the word out about the project.”
“Sale for a Smile” is an initiative by the Operations Smile Foundation for its 30th Anniversary, and is directed toward corporations.
“The cause is something we feel strongly about. We at CEMEX are more than happy that we are able to help change the lives of these children for the better,” said Ma. Virginia Eala, CEMEX Philippines vice president for human resources. “We will always find ways to give back, whether it’s through causes and charities such as Operation Smile,” Eala added.
(This article was published in the Philippine Daily Inquirer, 09 December 2012)