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CEMEX’s Listo Tayo! sustains efforts on road safety education

November 17, 2014

Hundreds of Grade 2 and 3 pupils from Aurora A. Quezon Elementary School (AAQES) are now better clued up on the road after undergoing safety training under the Listo Tayo! Road Safety Program of one of the country’s leading cement companies.

Listo Tayo! is an educational campaign of cement manufacturer CEMEX Philippines that aims to teach elementary school students the importance of being alert on the street. It offers children a good grounding on road safety education as kids as young as 8 and 9 start walking to school on their own.


AAQES students line up and listen as a Listo Tayo! educator points to a fast facts board

During training, the students were shown an animated film discussing road safety best practices like the proper use of pedestrian lanes, the value of looking both ways before crossing, and other street smarts. They were also given lectures on basic Do’s and Don’ts while on the road and were made to participate in informative games with “Si Mentong Matibay,” CEMEX’s safety ambassador.

To further instil a culture of safety among children, the participants were also given an interactive tour around CEMEX’s trucks which come fully loaded with corresponding road safety guidelines and reminders in various parts of the vehicle. CEMEX employee volunteers stationed inside the trucks as the day’s instructors— teaching kids the difference between a convex mirror and a flat-surfaced mirror, what a “blind spot” is, and what it means when motorists start flashing the hazard light. They were also given a better feel of the usual road conditions— from the vantage point of a person driving the truck.

“We at Aurora Quezon Elementary School are thankful to have the full force of CEMEX today, ready to give our students a valuable and unforgettable lesson on being safe on the road. This, indeed, is a very enriching experience for all of us,” beamed Dr. Jesusa Caraig, principal of AAQES.

Dr. Juanita Perido, Assistant Superintendent – Department of Education Division of City Schools Manila, echoed the same sentiment, saying, “AAQES is privileged to be one of the beneficiaries of the Listo Tayo! campaign. We’re glad that a private company like CEMEX is working hand in hand with schools and communities to give students basic lessons on road safety. These are important practical knowledge that can be applied not just in their commute to school but also in their daily lives.”

Located in San Andres, Manila, the AAQES is the fifth school visited by the Listo Tayo! team of CEMEX. The school has about 6,000 students, many of whom can be seen walking to and from school every day. After AAQES, the campaign will also be cascaded to other areas in the country such as Batangas, Cebu, Iloilo, and Davao.

The Listo Tayo! caravan has already visited Jesus Cabarrus Elementary School, Juan Sumulong Elementary School, Mambugan Elementary School, and Rafael Palma Elementary School.

Establishing a culture of safety among children

Listo Tayo! is in line with CEMEX’s safety battlecry dubbed Ligtas 24-Oras which forms part of the company’s sustainability framework entailing the practice of safety inside and outside the plants’ operations.


CEMEX Listo Tayo! safety ambassadors and AAQES teachers and students are all geared up for safety

“We are doing Listo Tayo! campaign for our little road users. Children are very dear to us that is why we deem it best to educate them with the significance of being alert outdoors. The simple tips on how to cross a street, how to identify road signs and vehicle signals, and how to ask for assistance when crossing are just some of the things that may come in handy when they go to school or as they walk home,” explained Mike Teotico, CEMEX vice president for logistics.

“The Listo Tayo! campaign’s main objective is to increase awareness among school children to be more vigilant on the road. The knowledge on safety must indeed start at an early age and this is where we at CEMEX Philippines would like to help in,” said Chito Maniago, CEMEX corporate communications director. The Listo Tayo! event was also featured in Umagang Kay Ganda and ANC The World Tonight.

CEMEX Philippines is the manufacturer of the only eco-labeled cement brands in the country including Island Portland Cement, Palitada King, Rizal Portland Super, Rizal Masonry Cement, APO Portland Premium, APO Portland Cement, APO Masonry Cement, and APO Pozzolan.

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