Cement manufacturer CEMEX Philippines’ advocacy campaign of teaching elementary school children the importance of road safety recently brought Listo Tayo! Road Safety Program to Batangas. Upon the invitation of the municipality through a resolution, the CEMEX Listo Tayo! team visited Sto. Tomas North Central School where Grade 3 and 4 students learned a good lesson on being alert on the street.
With the safety of kids in mind, CEMEX came up with a fun and unconventional module of teaching children the basics of road safety. An animated film discussing road safety best practices – using the pedestrian lane, looking both ways before crossing and other street smart moves highlighted the need for alertness at all times. Informative games with “Si Mentong Matibay,” CEMEX’s safety ambassador, taught kids the Do’s and Don’ts while on the road.
As an added treat, the school kids were able to take a tour in and around CEMEX trucks with road safety guidelines and reminders on various parts of the vehicle. CEMEX employees volunteered and served as instructors teaching kids the difference between a convex mirror and a flat-surfaced mirror, what a “blind spot” is, and what it means when motorists start flashing the hazard light, among many other practical lessons.
Sto. Tomas North Central School is the 6th campus visited by the Listo Tayo! team. With about 900 students, many of whom walk to and from school every day, the campaign provides a refresher of basic road safety measures. The program is set to be cascaded to other areas in the country— Cebu, Iloilo, and Davao.
In line with CEMEX’s safety battle cry dubbed Ligtas 24-Oras, Listo Tayo! forms part of the company’s sustainability framework entailing best practices on safety inside and outside of the plant.
“Children are very dear to us that’s why we deem it best to educate them with the significance of being alert. The Listo Tayo! program was specifically designed for kids to help them learn and easily remember Road Safety 101,” explained Mike Teotico, CEMEX vice president for logistics.
“The Listo Tayo! campaign’s goal is to increase awareness students to be more vigilant on the road. The culture of safety must indeed start at an early age,” said Chito Maniago, CEMEX corporate communications director, who also wears the (hard) hat of “Mentong Matibay.”
CEMEX Philippines is the manufacturer of the only eco-labeled cement brands in the country including Island Portland Cement, Palitada King, Rizal Portland Super, Rizal Masonry Cement, APO Portland Premium, APO Portland Cement, APO Masonry Cement, and APO Pozzolan.