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2015 Press Releases

Unity Village in Cebu built by H.E.R.O.es

January 14, 2015

Unity Village in Cebu built by H.E.R.O.es

CEMEX H.E.R.O. (Help. Engage. Reach. Out) employee volunteers participate in the building activity for the Unity Village in Daanbantayan, Cebu

Several months after the Typhoon Haiyan barrelled through Northern Cebu leaving many homeless, cement manufacturer CEMEX Philippines continues its pledge to help rebuild Cebuanos’ lives and dreams. Under the company’s Build Unity Rebuilding Program, CEMEX’s Unity Village is being built for the 44 displaced families of Pajo, Daanbantayan.

In rebuilding a community, every effort counts. More than providing the resources to put up homes, CEMEX tapped its employee-volunteers who willingly shared their time and effort to provide manual labor.

It took the volunteers three hours to reach the CEMEX Unity Village. With the guidance of community building specialist and partner Gawad Kalinga (GK), they carried building materials, mixed cement, did masonry work, and painted walls; all with the singular goal to provide new, comfortable houses to the families.

“Our employees were really eager to help as we are all part of one community,” explained Chito Maniago, CEMEX Philippines Foundation executive director, who led the volunteers in the building activity.

“This is more than a company activity,” shared Maniago. “While their presence was neither expected nor mandatory, CEMEX H.E.R.O. (Help. Engage. Reach. Out.) employees volunteered their time and resources to help build this village. And that makes each one of them a hero.”

The construction initiative is in partnership with the municipality of Daanbantayan and GK. Going beyond addressing shelter needs, the Unity Village will also adopt GK’s community building module of values formation and sweat equity. Recipients of the homes are asked to help in ways they can– from the simplest of task of providing water for workers to heavier workloads of carrying construction materials.

The building event was joined by members of the CEMEX Philippines Foundation, Apo Cement employees, and HR and Community Relations team headed by Atty. Gina Eala, CEMEX vice president for human resources. “Our employees would like to extend their malasakit (care) not just to colleagues and host communities in the city but also to their kapwa (fellow) Cebuanos in places as far northern Cebu,” shared Eala.

Another Unity Village for 44 families is also under construction in Cayang, Bogo, Cebu.

CEMEX Philippines is the manufacturer of the only eco-labeled cement brands in the country including Island Portland Cement, Palitada King, Rizal Portland Super, Rizal Masonry Cement, APO Portland Premium, APO Portland Cement, APO Masonry Cement, and APO Pozzolan.

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