As the leading building solutions provider around in the world, CEMEX makes its presence felt all the more in developing countries such as the Philippines where its expertise is put to best use towards capacity-building of its stakeholders and contributing to nation-building.
“Corporate Social Responsibility (CSR) is a way of life at CEMEX, instilled in the very way we do things,” explained Chito Maniago, public affairs director of CEMEX Philippines and executive director of the company’s non-profit arm, CEMEX Philippines Foundation.
CEMEX is an active participant and sponsor once again in this year’s CSR Expo organized by the League of Corporate Foundations (LCF), the premier network of over 80 operating and grant-making corporate foundations and corporations in the country that promotes and enhances the strategic practice of CSR among its members and the larger local business community.
At this year’s launch of CSR Month in the Philippines for the whole of July, CEMEX played a pivotal role in joining other member-organizations in showcasing LCF’s theme, dubbed “Collaborate. Sustain. Revolutionize.”
CEMEX Philippines Foundation was represented by the scholars of its Experto Ako! Masonry Skills Training Program, one of the company’s banner projects in livelihood. It seeks to arm Filipino skilled workers in the construction industry with professionalized learning and training, through a partnership with the Technical Education and Skills Development Authority (TESDA).
Through such accreditation, the mason scholar’s competitiveness for employment or livelihood is enhanced not only locally but globally as well. “In more ways than one, CEMEX literally and figuratively helps build the nation block by block and we are privileged to continuously participate in LCF’s annual activities and initiatives,” added Maniago.
CEMEX Philippines’ CSR projects focus on eight clusters of development: Skills and Livelihood, Health and Safety, Environment, Education, Communities, Arts and Culture, Sustainable Partnerships, and Volunteerism.”
The Experto Ako! Masonry Skills Training Program is under CEMEX’s thrust to “Build Skills and Livelihood,” mostly for the communities it operates in.
“Build a Safe and Healthy Citizenry” also closely involves these communities, sharing and imparting CEMEX’s culture of safety and excellence as embodied in its “Ligtas 24-Oras” philosophy. The annual “Listo Tayo” road safety program is also held for the benefit of school children who are most at risk during disasters, emergencies, and accidents on the road.
Under “Build the Environment,” CEMEX has participated in tree planting activities under the National Greening Program, as well as in major coastal clean-up drives in seaside communities across the country. CEMEX also pioneered the adoption of numerous endangered species of Philippine endemic wildlife, such as the butanding, tarsier, and the Negros bleeding-heart, among many others.
“Build Education” initiatives focus on schooling communities, participating in the annual Brigada Eskwela drive of the Department of Education and distributing school supplies to underserved students especially in far-flung areas.
“Build Communities” is a more holistic and sustainable community relations approach. Among its most successful and enduring programs are the Lingap San Jose in CEMEX’s Solid Plant in Antipolo, Rizal and the Amoma Naga in its Apo Plant in Cebu City. Residents are provided opportunities for development through institutionalized learning, such as an IT and Livelihood Center in Antipolo.
“Build Arts and Culture” involves CEMEX in shaping the future of Filipino talent towards prominence-- sbeginning with its IMPACT (IMages of Progress in ACTion) Students’ Festival. In the aftermath of the Bohol earthquake in 2013, CEMEX was also extensively involved in the rehabilitation and rebuilding of damaged churches in the province.
“Build Sustainable Partnerships” is focused on leveraging common goals with other organizations, both government and private. CEMEX has engaged organizations such as Gawad Kalinga for its home-building projects and the Philippine Business for Social Progress for its livelihood-related activities.
Last but not the least, CEMEX champions CSR in its “Build Volunteerism” projects, which encourage its very own employees to invest “sweat equity” in its various CSR undertakings. The company-wide culture of volunteerism is embodied in its H.E.R.O. (Help. Engage. Reach. Out.) Program which sees employees spending time in worthwhile activities such as disaster relief operations and many others.
CEMEX Philippines is a quality building solutions company and manufacturer of the eco-labeled cement brands in the country including Island Portland Cement, Rizal Portland Super, Rizal Masonry Cement, APO Portland Premium, APO Portland Cement, APO Masonry Cement, Palitada King and APO Pozzolan.