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CEMEX 2016 Customer Convention: Building a better future through sustainable partnerships

14 October 2016

Building a better future brings with it possibilities for sustained growth and profitability for everyone. To celebrate the milestones and partnerships that help build a better future for Filipinos, CEMEX Holdings Philippines (CHP) recently held the CEMEX 2016 Customer Convention, aptly themed, “It’s a Wonderful World.”

CEMEX partners joined the event, which comprised of executives, trade partners, and retailers from all over the country. The CEMEX 2016 Customer Convention was held in Shangri-La The Fort for the Luzon leg and in Shangri-La Mactan for partners in the Visayas and Mindanao regions.


CEMEX Holdings Philippines President Mr. Pedro Palomino opened the 2016 Customer Convention event as he expressed his gratitude for the continued support and solid trust of their partners since the beginning of their journey together

“CEMEX being a reliable supplier to our customers and you being an equally reliable supplier to your end-users are what brought us ahead of the curve,” enthused Pedro Palomino, CHP president and chairman, during his opening message.

As a sign of its strong confidence in the Philippine economy, the company made its Initial Public Offering (IPO) last July, thus, making a stronger commitment to provide the best service to its investors, shareholders, and customers.

Understanding that enabling growth for all creates a win-win situation, the company not only pioneered innovative products and improved operations, but also implemented programs that helped customers with their businesses. “We are all in this together. Our relationship as partners has always been the key to the growth of our businesses,” said Palomino.

Recently, several CEMEX programs have been rolled out. These included a 24/7 Service Center. Operational even on holidays, the communications platform enables customers to conveniently make orders or inquiries via Viber, multi-network SMS, email or virtual fax.

CEMEX also helped its customers conduct their businesses more effectively by organizing the Tatak Experto! Frontliners’ Training Program. The customer engagement workshops were designed to elevate retail frontliners’ selling skills and product knowledge of various cement types. To date, thousands of hardware store sales staff from hundreds of stores nationwide has received training.

Then, the SHIELD Program or Safety and Health Initiatives for Enablers, Leaders, and Doers was introduced to extend the company’s health and safety values to its retail and institutional partners. Through the program, hundreds of hardware stores across the country were provided with first-aid cabinets and frontliners were given access to prepaid health wallets.

Moreover, the company has developed new competencies in its sales team through the CEMEX Commercial Academy. More than being able to respond to customers’ needs, the sales personnel were trained to understand their customers’ businesses better and help them with their decision-making process.

CEMEX has been continuously improving building solutions to help create sustainable communities for Filipino families. One of these products is Promptis, the only concrete solution of its type to be accredited by the Department of Public Works and Highways (DPWH), as it allows roads to be opened to heavy loads and traffic within 24 hours after application.

Significant milestones and achievements were also shared by Mr. Pedro Palomino, CEMEX Holdings Philippines President as he cited some of the company’s valuable programs that has been the key to the growth of their businesses  

The CEMEX 2016 Customer Convention was indeed a celebration of the milestones that enabled more growth opportunities, not only for businesses, but also for the infrastructure development that supports the country’s progress.

“We are proud to be your enablers. We are proud to be a reliable producer and distributor of valuable products and services while doing it in a way that has a positive impact to our communities. Let’s continue to explore more potential and keep on seizing opportunities as they come along. Building together and succeeding together is, indeed, a very wonderful place to be,” concluded Palomino.


Biggest Loser Coaches Jim and Toni Saret (4th and 5th from right) served as guest speakers for the CEMEX 2016 Customer Convention where they emphasized the importance of health and wellness in achieving a well-balanced working lifestyle. The program was hosted by CHP Director for Corporate Communications Chito Maniago (rightmost) and TV host and athlete Gretchen Ho (leftmost)

The CEMEX 2016 Customer Convention featured talks on health and wellness led by Biggest Loser Coaches Jim and Toni Saret. In fact, customers who travelled from all over the country were treated to some wellness services in the booths prepared at the convention.

To celebrate the wonderful partnership of CEMEX with its customers, attendees were treated to a night of entertainment with renowned celebrities like Martin Nievera, Vina Morales, and Sitti among others.

Building the Future
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