CEMEX’s Listo Tayo! Road safety program for kids receives recognition in 3rd PANAta Awards
CEMEX Holdings Philippines’ (CHP) Listo Tayo! Road Safety Program for School Children won the Bronze Award at the 3rd PANAta Marketing Effectiveness Awards conferred by the Philippine Association of National Advertisers (PANA). Since its inception in 2013, Listo Tayo! has educated over 10,000 students nationwide on the basics and importance of road safety practices, held with the support of the company’s H.E.R.O. (Help. Engage. Reach. Out.) employee volunteers who help implement the experiential learning program.
The PANAta Awards, being the country’s premier annual marketing advocacy recognition program, cites successful marketing communication projects, campaigns, and tools that drive business excellence which deliver growth and ultimately support nation-building goals. In photo receiving the award are Listo Tayo! Initiator and CHP Vice President for Logistics Michael Martin Teotico, CHP Corporate Communications Manager Erlinda Lizardo and CHP Corporate Communications Analyst Grace Muncada, joined by Security Bank Corporation Senior Assistant Vice President Rica Beallo, one of the esteemed judges for the PANAta Awards. The 2016 PANAta Marketing Effectiveness Awards ceremony was held at Makati Diamond Residences last May 27, 2016.
CHP’s subsidiaries Apo Cement Corporation and Solid Cement Corporation produce and market the well established cement brands APO and Rizal and other building materials in the country. Visit www.cemexholdingsphilippines.com or like and follow CEMEX Philippines on Facebook and Instagram. For partnerships, contact the Public Affairs Unit at (632) 849 3600.